Frank O. Bryant
President - Division 4
Vice President - Division 1
C.L. “Larry” Pharris, Jr.
Director - Division 2
Jerry L. Haight
Director - Division 5
Director - Division 3
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President - Division 3
Robert F. “Woody” Rickerl has served on the Serrano Water District Board of Directors for nearly 30 years. He is currently serving as Board President.
Director Rickerl is active in community affairs, including the Orange Community Foundation, the Orange County Taxpayers Association, and is a charter member of the Villa Park Rotary Club. In addition, he has been involved with the Villa Park Boat Parade and Villa Park Picnic Committees for many years.
Director Rickerl earned a bachelor’s degree in finance and a law degree from the University of Southern California. He was president of a publicly-held real estate investment trust and a principal and owner in various real estate investment, management, and brokerage companies. Director Rickerl is married to his wife, Jana. They have one grown son.
District Represented: 3
Committee Membership: Finance, City Liaison, Conservation, Recreation Operations, Ad Hoc (Irvine Lake)
Jerry L. Haight
Director - Division 5
Jerry L. Haight was appointed to the Serrano Water District Board of Directors in 2001. He was elected to this position in 2004, 2008, 2012 and most recently, 2016. He served as Board President in 2009 and 2010 and Board Vice President in 2007 and 2008.
Director Haight is currently the President of ABC Marketing Company. His past experience includes management positions in the liquor industry, petroleum industry, and network television.
Director Haight is currently a Commissioner and Board Member of the Orange County Sheriff’s Advisory Council, as well as a founding Board Member of the Christermon Society. He is actively involved with the Center for Missing and Exploited Children and is a member of the Child Abduction Response Team (CART). He is also a member of the Villa Park Community Services Foundation.
He holds a bachelor’s degree in business with an emphasis in marketing from the University of Nevada, Las Vegas. Director Haight has resided in Villa Park for over 25 years with his wife, Laura, a retired school teacher. They have three grown children, Chuck, Erica, and Lauren.
District Represented: 5
Committee Membership: Personnel & Employee Benefits, Media/Public Affairs, Transparency, Recreation Operations
Jerry Vilander was appointed General Manager of the Serrano Water District in September 2012.
With over 20 years of professional experience in the water industry, Mr. Vilander has extensive knowledge of institutional issues affecting the water industry and the structure and functions of local government and regulatory issues. He previously served as Manager of Operations at Mesa Water District and as Manager of Utilities at La Habra Water and Sewer Authority. Mr. Vilander has a successful track record of cultivating and maintaining effective working relationships with policymakers, community leaders, and special interest groups.
Mr. Vilander is involved with the following professional associations: Water Environment Federation (WEF), California Water Environment Association (CWEA), American Water Works Association (AWWA), American Society of Civil Engineers (ASCE), American Public Works Association (APWA), American Membrane Technology Association (AMTA), and Southwest Membrane Operators Association (SWMOA).
Mr. Vilander holds a Master’s Degree in Public Administration from California State University, Long Beach.
Frank O. Bryant
Director - Division 4
Frank O. Bryant was appointed to the Serrano Water District Board of Directors in 2012.
Director Bryant earned a bachelor’s of science degree from California Polytechnic State University, San Luis Obispo. He served in the United State Marine Corps as a pilot and is a Vietnam veteran. Director Bryant retired from Delta Airlines after 33 years as an airline pilot. In recent years, he has worked in various positions in construction management, engineering support, and onsite inspection.
Director Bryant has lived in Villa Park for almost 40 years with his wife Patti. They have three grown children.
District Represented: 4
Committee Membership: Construction & Maintenance, Insurance (Personal Liability & Property Damage), Security, Special Districts (ACWA, ISDOC, JPIA, WACO), Transparency
Director - Division 1
Rich Freschi was elected to the Serrano Water District Board of Directors in 2008 and re-elected in 2010.
Director Freschi served on the California Regional Water Quality Control Board as an appointee of Governor Schwarzenegger from 2008 – 2012. He is also a member of the Area Executive Board of Orange County Emergency Management Council, serves as President of the Independent Special Districts of Orange County (ISDOC), and is a member of the Water Advisory Committee of Orange County.
Director Freschi previously served on the City Council of Villa Park for 12 years and served as Mayor twice. During his time on the Council, he served on the Orange County Sanitation District Board of Directors and Trustee of the Orange County Vector Control District, and was an alternate to the Orange County Fire Authority.
Director Freschi’s involvement in community affairs includes founding the Villa Park Family Picnic, reactivity the Villa Park Boat Parade, reactivating the Villa Park Halloween Fest, co-founding the Villa Park Clock Tower, and conceiving and assisting in the implementation of the Villa Park Community Foundation. In addition, Director Freschi serves on the Orange County Sheriff’s Department Advisory Council, St. Joseph Hospital Presidential Partners, Marines Memorial Association, American Legion, Rotary International Lifetime Member, Paul Harris Foundation, Lifetime Member of the CHP 11-99 Foundation, former member of the Providence Speech and Hearing Center, B.P.O. Elks Lodge, and Associate Member of the Willa Park Women’s League.
Director Freschi has lived in Villa Park for over 40 years. He served as an executive in financial planning, started two companies, and served as CEO of two companies.
District Represented: 1
Committee Membership: Finance, Special Districts (ACWA, ISDOC, JPIA, WACO), Media/Public Affairs, City Liaison